- Leverage Social Media
- Social Media Engagement and Interactions
- Tell Your Story
- Connect with Fans
- Showcase Other Bands
- Conversions
If you have a million followers and none of them buy anything, you’ve made no money. Exposure and brand awareness are good short-term goals, but eventually you need to turn your focus to converting followers into customers.
Social media strategies for musicians are focused on sharing your band’s unique story. You can’t share that unless you’re active on social media, engaging with your listeners. Social media management tools, such as a Unified Social Inbox, make it easier for you to quickly track all notifications and messages across all your social media platforms.
- 70/20/10
There is very little benefit to only sharing self-promoting posts on social media. A more successful social media strategy is to use 70% of your posts to build your brand, whether photos, videos, songs, or even memes and GIFs.
The next 20% of your posts should be about artists that inspire you. This doesn’t just have to be musicians either. What books are you reading? What art show did you attend? This 20% is just as important in building your brand, as the first 70% because it develops a connection with your followers. Maybe they’ve never heard your band, but listen to similar music as you do. They’re more than likely going to listen to a couple of your songs out of curiousity.
Finally, the last 10% should be self-promotion. While this strategy may seem counter-productive, it changes the focus of your social media strategy from you to your followers.
- Maximize Different Platforms
Don’t post the same content on Twitter as you do on Facebook and on Pinterest. You need to learn the different social media platforms, the strengths of each, and use them to maximize your following. That’s why having a social media management tool is so important. With the right tool, you can have all of your social media accounts on one page, making it easier for you and your band to stay up to date across all platforms.
- Learn Marketing
Marketing, especially in the digital world, is all about staying up to date on the latest trends and finding the strategy that works for you. The best way to do this is to follow as many other bands as possible so you can see which are successful with their social media strategies. You can also learn just as much, if not more, from those who aren’t using it properly.
- Consistency
Worse than having no social media strategy, is having an inconsistent one. Inconsistency, especially when attempting to launch a subscription service, will be a sign to your followers that they will not receive everything you’re promising for their $5-10 a month subscription.
Use the tools that are available to you to maximize your social media strategy. This includes an Auto Post feature, which automatically posts based on your schedule and queue, so they can be shared without you having to go to each separate social media account. With social media automation, you can maximize the return on your social media strategy without having to make it a full-time job.
Social Media Strategies for Musicians
The world has drastically changed over the last 20 years. For musicians, it started to change ten years ago and hasn’t stopped. It’s time musicians embrace the digital world and learn how to make money by offering a subscription service. The best way to grow your fan base, and your income, is a well-planned social media strategy that focuses on sharing your story and engaging with your followers.